According to Editors Weblog the newly produced content will be launched in the early 2010. It shall not interfere with the freely available content on the website, since it will be extra produced by journalists, hired especially for that purpose.
After Luc de Barochez, chief editor of Lefigaro.fr., the new content will thus contribute to the thematic development of France’s most popular information site. It has not been decided yet, how to charge for the new service- on the basis of a subsciption or after the “pay per article” model.
This idea is not new but it remains a pretty risky business model in the times of the information economy. First of all, the copyrights of all information products in the digital world are still pretty shaky and thus difficult to protect. Secondly, the willingness to pay online of internet users is not as high as expected. According to the latest EU report on the topic, only one third of the 16-24 year olds are prepared to pay for content online. This group is pretty important because it constitutes more than 60 % of all internet users.
We ll be looking forward to the development of Figaro’s project, but we can be sure that changing consumer habits might result tougher than it seems.