Posted by: euromediablog | March 16, 2009

Editing Your Own Newspaper

The Swiss Post has been running a pretty innovative project in Zurich, offering potential customers the possibility to choose the editorial departments and the sources for the morning newspaper by themselves. Personal News, which should be the name of the end product, will thus provide a tailor-made compilation of information from all over the world, printed on normal paper and delivered by the Swiss Post. One of the main problems of the future business model however ,  could  be the high printing costs, increasing with the differentiated demand. The implementation of specialised digital printing technology though, could reduce those costs to a certain extent. Some Swiss, but also German publishers have already declared interest in the business model and conceded their contents to Swiss Post, hoping in that way to stop the internet-migration of newspaper readers.

For further information: (Süddeutsche Zeitung, 16.03.2009)

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  1. […] Editing Your Own Newspaper in Switzerland […]


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