Posted by: euromediablog | March 20, 2009

Estonian Television not Playing by The Rules?

Today the European Commission sent an official letter to the Estonian government, warning that Estonian broadcasters did not apply the European advertising rules correctly (Art. 17 and 18 of the “TWF” Directive). According to a monitoring report, ordered by the Commission, the TV stations in the country have been broadcasting more than the allowed 12 minutes of advertising per hour. The Government responded, that most of them did not regard sponsorship spots as advertising form but as an information service, including the country’s regulatory body. The European Commission sees that in a different way and counts sponsorship spots as advertising time. In order to prevent further infringement, the Estonian Government is expected to undertake concrete measures in the next two months. If the broadcasters continue to break the rules after this timespan, the case will be referred to the European Court of Justice.

For further information:



  1. […] is routinely violated by the country’s private broadcasters – a situation similar to that in Estonia. The advertising crisis in Spain is very acute and it is expected to get even worse. Such […]

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