Posted by: euromediablog | March 25, 2009

Central European Media sells 31% to Time Warner

The world’s strongest media corporation- Time Warner– is taking a crucial strategic decision by buying one third of Central European Media Enterprises. The European investment company, owned by american billionaire Ron Lauder, has strong positions in the East-European broadcasting market with TV- stations in Bulgaria, Croatia, Czech Republic, Romania, Slovakia, Slovenia and Ukraine. Despite of the omnipresent financial crisis, tv-advertising markets in those countries still offer substantial economic growth and can thus turn out into a fruitful investment for Time Warner, Furthermore the deal would cost $241.5m- which is a pretty reasonable price for an acquisition of that dimensions. However the deal still has to be approved by  the European competition authorities.

For further Information: NY Times, Meedia.de

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