Posted by: euromediablog | March 30, 2009

24 Minuti closes down

The newspaper crisis in Europe is taking further papers out of circulation. This time it is the Italian free daily newspaper 24 Minutes, belonging to the publisher group Il Sole 24 Ore . After 3 years of existence with a total circulation of 450 000 readers in the cities of Rome and Milan, the publishers had no other choice but to cease production, because of the downfall of advertising revenues.

Although Italy is one of the strongest European markets for free daily newspapers, their business model lately turns to be shakier than ever. Thus the oldest free daily in Italy, Metro (property of Modern Times Group) will close down three local editions in Venice, Verona and Padova on April 1 as well. This will decrease the total free newspaper circulation in Italy to 4 million copies, against a paid circulation of 5.5 million copies.

For further Information: newspaper innovation


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