Posted by: euromediablog | April 22, 2009

BBC Cuts Marketing Budget by 25 %

And this is to happen in the next financial year. Further reductions of marketing expenses are also to be expected over the next three years.

The marketing budget of BBC comprises for the moment £100m per year and was till now used to promote BBC’s brand and contens intensively. This was one of the main objectives of former director general Greg Dyke, who believed the corporation needed to promote itself and its output more aggressively in the ever more competitive digital media world.

The times of  large scale corporate promotion, however, are now coming to an end, with Mark Thompson preferring to concentrate the financial power on BBC’s essential tasks, than on marketing purposes. After all it were the licence fees that were used to finance  image campaigns without a significant public value.

For further information:

Related articles: European PSB- the Financial Crisis’ Scapegoat


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