Posted by: euromediablog | August 12, 2009

Economist Direct- Waiting for Issues

“Single Copy Subscription” should be the new revoulutionary word for publishers in crisis. That’s at least  what Isaac Showman, marketing manager at Economist, dreams of. His dream develops into plan and there you have it:

Economist direct- online subscription for single print issues of the quality magazine. Readers will thus have the possiblity to order the print issue per short text messager or online, via Facebook and Twitter for example, and receive it per post  the day after. That’s all- no subscription contracts, no irrelevant issues, no further complications.

But how appropriate is such a waiting period for twitter users for example? A whole day of waiting can turn into eternity for internet users, used to simultaneous content acquisition. Some people argue that in the days of simultaneous actuality there aint no time to wait for issues. Let’s hope they’re wrong.

Related articles: “Copy/Payste”- Funding Model for Independent

For further Information: meedia.de and guardian.co.uk

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