Posted by: euromediablog | October 2, 2009

CBS enters in the British Audiovisual Market

This is about to happen after the US network giant’s recent deal with Chellomedia (UK). The results of the successful negotiations are already on the way-  CBS Reality, CBS Drama and CBS Action- three thematic channels  sourced from CBS’s 70,000-hour library with original material including series like Star Trek, Dynasty and Dr. Phil.

This joint venture is the first one of its kind as we witness an American broadcasting cooperation expanding in Europe by the introduction of own channels. As such it could turn into a fruitful example of broadcasting globalization.

For further information: uk


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