Posted by: euromediablog | October 20, 2009

Latvia’s “Diena” in Editorial Crisis

One of the most popular and qualitative newspaper in Latvia – Diena-  is facing serious troubles lately. Most of its leading journalists and editors are leaving the paper, primarily because of intensive cost cuts and job uncertainty. The majority of them is already considering launching an alternative internet version.

Earlier this summer, Swedish media company Bonnier sold “Diena Mediji” to the British family Rowland (Blackfish), leaving the paper with a net loss of 2,7 million euros for 2009, primarily due to the Europe wide advertising crisis.  Everything the new British proprietors had to offer against  the current losses were massive cost cuts- reducing salaries with more than 40 %. This measure turned out to be pretty unpopular among the leading journalists, who systematically cancelled their contracts,  depriving “Diena” of  the better part of its  journalistic credibility.

The sad part of the story is that up to now Diena was regarded as a positive exception in the Latvian media landscape, full of corruption and revolver journalism. Direct, impartial and serious – all brandmarks of the quality paper. Their loss will affect the whole media system in the baltic country. Badly.

Related articles: Latvian PSB- off the air?

For further information: Frankfurter Rundschau

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