Posted by: euromediablog | November 2, 2009

ProSiebenSat1 to focus on Pay-TV

More than 30% of the future revenues of the second biggest television company in Germany are supposed to be derived out of pay-tv services by 2014. For the moment, they constitute only 15 % of the general income, with the lion share, derived out of the advertising market.  ProSiebenSat1’s new strategy  is to be regarded as a direct response to the diminishing advertising income and a reorientation towards the audience market.

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