Posted by: euromediablog | November 17, 2009

Most Europeans Ready to Pay for Online/Mobile News

Boston Consulting Group’s research results look pretty optimistic- more than half of the 5000 interviewed survey participants are willing to pay for online or mobile content. The percentage of  potential online news customers varies in the different countries, that took part in the survey:

1. Finnland: 66 %

2. Germany: 63 %

3. Italy 62 %

….

8. Great Britain 48 %

9. USA 48 %

Although the potential customers are willing to spend not more than an average of 4,5 $ per month ( 3 $ in the U.S. and 7$ in Italy), the survey results still boost some hopes on the successful introduction of online paid content  in Western Europe. At least in comparison to the sobering actual payment rates ( for the moment only 12% of the British readers pay for online content).

For further information: Boston Consulting Group, Guardian

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